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INVESTING IN BAHIA
The State of Bahia has
demonstrated an aggressive policy of investment attraction since
the beginning of the 90´s, occupying fourth position in the country
today as a destination for investments. This success is based
on two pillars. The first is the administrative continuity, that
makes possible the fulfilling of obligations assumed with companies
at the time of implantation of their enterprises. The second is
the policy of fiscal adjustment that made possible the complete
ordering of the State’s public accounts, maintaining payment
of obligations rigorously up-to-date, the payroll within the limits
established in the Federal Constitution and around 15% of the
revenue available for application in investments.

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INFRASTRUCTURE
The Bahia State area is 567,295 km2,
this is the size of France and makes it the largest of Brazil’s
northeastern states. Situated between the equator and the Tropic
of Capricorn, it enjoys a tropical climate with annual average
temperatures between 19º and 27º C and rainfall from 2,000 mm
in the coastal plain region to 360 mm in the northern low-lands
of the São Francisco basin. The State has 12.5 million inhabitants
of whom almost 20% live in the capital, Salvador. Other major
cities are Feira de Santana, Ilhéus, Vitória da Conquista, ltabuna,
Juazeiro, Jequié, Camaçari, Barreiras and Porto Seguro.
With its size and strategic
geographic position in the 160 million Brazilian market (itself
part of the considerably larger - and growing - Mercosur economic
community), its vast natural resources, diversified economic base,
proven growth potential and outward - oriented business climate,
Bahia offers the international investor a powerful combination
of advantages.
All major centers of economic
activity are accessible by 4,400 km of federal highways which
also link Bahia to the rest of the country. ln addition, there
are some 18,400 km of mostly asphalt secondary motorways as well
as over 100,000 km of local roads connecting the State’s
417 municipalities. The rail system consists of three trunk lines
(total length: 1,900 km) which originate in Salvador and fan out
to cross over into Minas Gerais to the South, Pernambuco to the
North and Sergipe along the coast respectively. Sea-bound freight
is handled by three ports: Salvador (general cargoes, containers,
grains), Aratu (bulk solids and liquids, gaseous products) and
Ilhéus (general cargoes, containers, liquid fuel). All have deep
berths (8 to 12 m) and a 70% to 80% capacity utilization. Salvador’s
Deputado Luís Eduardo Magalhães International Airport is served
by regular domestic and international flights as well as tourist
charter flights from cities in Europe, South America and the United
States. Two other main airports, Ilhéus and Porto Seguro, are
frequent destinations for Brazil's major airlines and also receive
international charter flights. Some 100 airfields serve the State’s
smaller urban centers.
Bahia is drained by perennial
river basins, most notably the São Francisco basin, which spans
the generally arid central-western and northwestern regions of
the State. The main industrial centers, located in Greater Salvador
and Feira de Santana, get most of their water supply from the
reservoir of the Pedra do Cavalo Complex on the Paraguaçu River.
Most electric energy used
in Bahia is generated by Cia. Hidrelétrica do São Francisco, a
subsidiary of Eletrobrás. The company shares the distribution
market with three other enterprises, most notably Coelba, which
was recently privatized.
A modern statewide telecommunications
system includes telephone, Internet and data-transmission services
as well as the relaying of television signals to rural areas.
interstate and international telecommunications, as well as marine
and computer communications, are handled by Embratel. Service
quality is high and there are low congestion rates.
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ECONOMIC INFORMATION’S
The Bahia´s GDP is estimated
US$24 billion in 1999 (R$43 billion), its economy is larger than
those of Uruguay and Paraguay combined and in the last two decades
has frequently grown at a faster pace than the national average.
Some 350 Bahian companies sell over 500 product lines worldwide;
in 1999, the State exported goods worth US$1.6 billion and had
a trade-balance surplus of US$114 million. The Government, both
state and federal, is investing extensively in public and economic
infrastructure and private-sector investment is being stimulated
with sizeable fiscal and credit incentives.
The State’s finances
are in sound order, with payroll costs using less than 60% of
total revenues. This has allowed the administration in recent
years to allocate approximately 15% of its budget to investments
in public infrastructure. Another reward for fiscal discipline
has been over US$ 1 billion of credit from the World Bank and
the lnter-American Development Bank.
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IRRIGATED AGRICULTURE
Good and deep soils, long
sunlight days and water resources are characteristics that qualify
the state for irrigating 1.6 million hectares, of which 252 thousand
hectares are currently being used.
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FISHING AND FISH FARMING
The state of Bahia, whose climate is typically tropical, and
its coastline is 1,188 km long, which represents 13.2% of the
country’s coastline. It’s the longest in the country.
Bahia’s coastline
has approximately 200 points for unloading fish and 11 important
aquatic ecosystems.
Regarding shrimp farming,
70% of its production is sold outside the state. The demand for
it is increasing in the domestic and in the international market
due to its quality. It should be taken into consideration a potential
area, which is one-hundred-thousand-hectares big, for implementing
shrimp farming.
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THE BAHIA SAVANNAH (CERRADOS)
Bahia’s Savannah
is extremely attractive for business: great dynamism, excellent
productive and natural resources, appropriate climate, altitude
and topography and good supply of water, besides the land low
price (varies from US$150 to US$300 per hectare) and governmental
support in terms of financial resources and infrastructure (electrical
energy, roads, ports and telecommunications).
The climate is defined
by two distinct seasons: one is wet and hot (November through
April), the other is dry and warm (July through September).
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FORESTRY PRODUCTION AND FORESTRY BASED INDUSTRY
Throughout the state of
Bahia there are remarkably good areas in terms of soil, climate
and sites for growing wood, specially for the manufacture of short
fiber cellulose. There are opportunities for investments in wood
production related industries, due to the infrastructure, urban
support, besides a good supply of skilled workers, making possible
business in the production of furniture, components and reprocessed
products.
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GOAT AND SHEEP HERD
The state of Bahia has
two-thirds of its territory rated as part of the Brazilian Northeastern
Semiarid Region. Goat raising is quite suitable to this region.
Its herd is the biggest in the Country - 4 million heads. Aside
from the goat herd, the sheep herd has 2.7 million heads, considered
the second largest in the Country. Sheep is raised mainly in the
Semiarid Region.
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CATTLE
Beef Cattle
The estimated state’s herd is 10 million heads.
With the objective of improving the Beef Cattle activity. The
Bahia State government improving the Beef Cattle activity with
the Young Calf Program. The entrepreneurs that join the program
can count on special credit lines and technical assistance, that
help them applying methods for reaching the ideal goal of obtaining
a 210 kg ox for slaughter, within two and a half years.
Dairy Production
The cattle herds that produce
milk in the state are of mixed background and also produce beef,
because very few farms specialized in raising Pure of Origin Dairy
Cattle. Most of the Semiarid Region of the state gets its income
from Cattle raising. In the last few years this activity has been
affected by long droughts that have limited water and pasture
supplies.
The Bahia State has lined
out a program to stimulate the Dairy Activity. Its goal is to
unite all agents engaged in this activity to increase production
and income, and also to offer more jobs. Traditionally milk production
is a small business. More than 80% of the suppliers of the Processing
Plants deliver less than 50 litters a day. The Dairy Cattle Program
seeks the upgrade of technical levels, by introducing new technology
and financing the purchase of Pure of Origin cows and bulls, and
also the improvement of the farm facilities and food supply. At
the same time the program motivates cattlemen to associate in
cooperatives and rural unions, so that they can bargain milk price
and negotiate payment conditions within the Dairy Industry.
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COFFEE
Coffee production
in Bahia has been growing, creating opportunities, passing boundaries
and bringing wealth and prosperity to the coffee growers who believed
in it. The state of Bahia is working toward its firm objective
of becoming the second largest national producer of coffee by
the year 2005, with a production of 5,000,000 bags.

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FRUIT-CROP
Brazil, which has a large
territory and different kinds of climates, is thus a big producer
and exporter of fruit and its byproducts worldwide. In the state
of Bahia one can find the best natural conditions and governmental
support, in terms of production, marketing, processing, and exportation.
The fruit crop of Bahia
is a good business alternative, whose investment opportunities
are found in all stages of the productive chain, from the plantation
to the retailing in supermarkets and special food stores that
sell high quality perishable products. It meets the quality standards
required by the domestic and foreign market, especially in the
USA and European Union.
With
a planted area of 280,000 hectares, from which 89,600 are irrigated,
the fruit crop of Bahia generates an average annual revenue of
US$ 500 million and 560,000 jobs. The water resources are available
for irrigating 1.6 million hectares, which means that there is
plenty of room for expanding irrigated agriculture. In this way,
the scenario is favorable for the development of irrigation and
for growing different products, with a high level of output per
hectare.
In considering the Brazilian
fruit crop, Bahia has a growing share, which today is 10% of the
total domestic production. There are also some areas that present
favorable features to the cultivation of sub-tropical and temperate
fruit, such as grape, melon, plum, strawberry, and khaki, which
are fit to our tropical semi-arid climate.
Based on its natural comparative
advantages, Bahia has been establishing important areas of plantation,
like the productive regions of Baixo Médio São Francisco (Lower
Middle San Francisco River Valley), Western, Southeastern, and
Far Southern regions, and Bacia Paraguaçu (Paraguaçu Basin).
The state has three maritime ports: Ilhéus, Aratu, and Salvador,
that provide support to the cycle of production/manufacturing.
Besides, there are international airports handling regular flights
to all continents.
The Lower Medium San Francisco
River Valley is well known by Juazeiro, considered one of the
country’s main fruit growing hubs. Most of its crops come
from irrigation, highlighted by the tommy-atkins
mango, the most demanded variety in the market, followed by the
other kinds such as aden, palmer, and keith. These kinds might
produce 20 tons per hectare. Besides, there are grapes of different
types like Itália, Piratininga, Red Globe, Benitake and Festival
(without seeds), whose average output is 50 tons per hectare,
in addition to melon, Barbados cherry or acerola, guava,
and banana, as well as some exotic fruit like sweet-sop and graviola.
In the Western region,
the irrigated fruit crop has been expanding itself with excellent
results, especially in the Savanna area, where banana, citrus,
guava, mango, watermelon, and papaya are produced on an area of
10,000 hectares. There is potential for further development of
avocado, Barbados cherry, sweetsop and pineapple. The potential
area is 30,000 hectares.
The Southwestern region
is renowned for the irrigated agriculture of Vale do Rio de
Contas (Rio de Contas River Valley), highlighted by the production
of mango, banana, guava, passion fruit, and sweetsop. There are
conditions for further production of khaki, umbu, and pineapple.
The Far South is well-known
for the following crops: papaya (the largest area in Brazil),
coconut, citrus, and banana. The planted area is able to produce
30 tons of papaya per hectare and 20 tons of coconut per hectare.
There is also potential for graviola and macadam.
In Paraguaçu River Basin,
close to Chapada Diamantina (Diamantina Plateau), pineapple
and lemon are being grown. There are natural conditions for developing
banana, passion fruit, figo, grapes, guavas, jambo,
cajá, cajarana, pitanga jenipapo, carambola and amora.
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COTTON
The objective of the Bahia’s
Cotton Crop Development Program is to put the state among the
country’s major producers, with almost a million hectares
available.
Western Bahia presents all of the characteristics required for
competitive growing, including:
- large stretches of flat
land with soils which are ideal for mechanized cultivation and
harvesting;
- a reliable climate,
with the rains running from late October to the end of April,
bright sunlight and annual average rainfall of 1,200 mm evenly
distributed throughout the rainy season and a harvest planned
for the dry season which makes the production of good quality
white lint easy;
- availability of limestone
at an average distance of 150 km, as well as two fertilizer
blenders in the town of Luís Eduardo Magalhães;
- production costs of
around US$900 per hectare and profitability of around US$460
per hectare, at yields of approximately 3000 kg per hectare
(some growers manage to produce more than 4500 kg per hectare
on experimental irrigated plantations);
- a good roadway network.
The region is crossed by the BR 020/242 highway which links
Barreiras to Salvador, and the BR 135 which links Bahia with
Palmas, in the state of Tocantins, making transportation out
of the region easy all year round;
- Other significant characteristics:
- a guaranteed market,
with low transport costs in the northeast of Brazil for cotton
seeds as animal feed and in oil production;
- Brazil currently imports
35% to 40% of its cotton consumption, so a large share of the
market remains open to investors.
- There is potential for
growth at every stage of the production chain. The implementation
of processing facilities is made easy by the ample electricity
supply and low building costs. At the manufacturing stage, there
are a whole host of items that could be produced, and Bahia
is strategically placed close to other large consumer states
such as Minas Gerais, Sergipe and Pernambuco, as well as having
access to the export markets of Mercosur, Europe and the United
States.
- The Development
of Cotton Growing in Western Bahia.
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COCONUT
Bahia is the biggest producer
of coconut in Brazil, mostly grown in the northeastern region
of the country. In 1999, the state produced 56,069 tons in an
area of 71,626 hectares, which will be increased by 10,000 hectares
between 2000 and 2003 under its plan for the development of this
business.
The aim is to modernize
this form of agriculture, raising the average level of production
in the areas under cultivation so increasing income and the number
of job opportunities.
Given the importance of
coconut growing to the state’s economy, since Bahia is the
biggest producer in the northeast of the country, other comparative
advantages which justify its promotion are:
- The great potential
to verticals production;
- The existence of government
support for the organization and trade of the product;
- The availability of
technical and financial resources for investment, replanting,
expansion and irrigation;
- The existence in Bahia
of several companies which sell products derived from coconut,
such as coconut milk, grated coconut, coconut juice and coconut
sweets among others, direct to the consumer;
- The on-going work of
institutions in the areas of research and Phytosanitary protection
and development;
- The organizational support
of the Coconut Producers Association (ASBACOCO);
- The possibility of developing
the production of certified high production seedlings;
- The possibility of research
institutions preserving coconut germplasm;
- The proximity of the
consumer market;
- The relative proximity
between areas of production making distribution and acquisition
by manufacturing companies easy;
- The development of the
coconut business (both in terms of the area under cultivation
and the level of productivity) stands out as the major justification
for the attraction of new investments as the diagrams below
show.
Source: IBGE/PAM
(Municipal Agricultural Production)
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FLOWER GROWING
Flower growing is perhaps
the most highly evolved branch of agriculture. The cultivation
of flowers is another of the Brazilian economy’s growth
areas and is provoking a great deal of interest due to its high
profitability.
The production of flowers
is an additional way to encourage rural population to remain in
the countryside by taking advantage of parcels of land considered
too small for other agricultural purposes, and offering the assurance
of a quick return on investment because of the short productive
cycle of most of the varieties cultivated.
Potential flower growing
areas in the state of Bahia are concentrated in the Chapada Diamantina
highlands (Morro do Chapéu, Piatã and Bonito); the São Francisco
valley (Juazeiro); on the north coast (Mata de São João) and all
along the south coast. For flowers and tropical plants such as
heliconia, alpinea, bastão-do-imperador, orchids, arum, bromeliah,
jibóia and dracena, among others, the north coast and the Juazeiro
region would be ideal. For those who prefer a mild climate, the
Chapada Diamantina highlands with their altitude (4000 feet),
quality of the light, climate and phytosanitary isolation is the
area with the greatest potential to become a center for cut flowers,
seedlings, seeds and bulbs in Bahia.
Despite its potential,
the production of flowers and plants in Bahia is still at the
early stages, and doesn’t meet the demand from within the
state itself which imports 97% of its consumption from the towns
of Holambra and Atibaia in the state of São Paulo. Mata de São
João, Morro do Chapéu, Amélia Rodrigues and Vitoria da Conquista
supply just 3% of all the flowers sold in the state.
It is important to remember
that flower growing, with its year-round production, is a highly
profitable, labor-intense activity, and that the annual per capita
consumption in Brazil is worth around US$ 5.00 compared with US$
25.00 in Argentina and US$ 135.00 in Europe. A privileged position
which could be exploited.
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PALM
OIL
Bahia’s tradition in the cultivation of palm goes
to the XVI century. The State is the country’s second producer,
with a cultivated area of more than 30 thousand ha, extracting
about 10 thousand t/year of oil.
Bahia possesses
850 thousand ha appropriate to palm culture. This area extends
from the Metropolitan Area of Salvador to Th e Extreme
South, characterized by a topography suitable for m mechanization
and with a favorable climate – rainfall between 1600 and
1800 mm / a, average temperature higher than 23º C and luminosity
superior to 1600 h/year.
According to
data from FAO, participation of palm oil in the word market of
vegetal oils should supersede that of soybean oil by the year
2003. Brazil currently imports 100 thousand t of palm oil and
derivatives a year. It is estimated that the potential internal
market of these products is of 400 thousand t/year. Thus, with
an assured market and excellent conditions for the culture, Bahia
has everything to produce the palm oil that Brazil and the world
need
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